Born of an inspirational trip to Tokyo, Superdry was created in 2003. Incredible tailoring, super-soft cotton with authentic vintage washes, high-quality fabrics and iconic hand-drawn graphics all combine to create future classics. The core ethos to offer quality, value and design is as true today as it was in the early days. Superdry is a true British fashion success story with a brand DNA synonymous with intricately detailed design, premium fabrics and British tailored cuts. Collections of depth and style are sold via more than 515 global retail points, from Europe and Asia to the US and Canada. AKI represents Superdry in UAE with 14 stores in key shopping malls across Emirates.