For over 80 years, Lacoste’s iconic green crocodile has been a symbol of quality, effortless French style, and easygoing flexibility. The man behind the label, Rene Lacoste, first found success on the tennis court, winning the French Open in 1924 at 20 years old. His prodigious talent garnered him worldwide attention (and ten Grand Slam titles) as well as his nickname, ‘the crocodile’. Do you see where the brand’s logo comes from? Striving to better his game, Rene debuted short sleeves on the tennis court to give him even more movement, and this ‘functional elegance’ – as Rene called it – still carries across the entire Lacoste collection. So much more than just a sportswear label, the brand also carries other items of clothing, as well as fragrances, sunglasses, shoes and leather goods, with a Lacoste product being bought every two seconds around the world.

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